The past posts talked about how aggregation affects TV III Branding.
Aggregated content should be Textually Extendable, meaning content buyers should look for programme rights which allows them to explore and extend the story to other formats and platforms. The example presented was Rachel Blake’s videos from ABC’s Lost.
On top of that, content buyers should also be aware of Unbundable content, meaning the kind of show which is structured in a way that it could be either watched/purchased as a whole, or as smaller fragmented clips. Pretty much the way single audio tracks are sold separate from CDs on iTunes. BBC 3’s The Wrong Door was presented as a contemporary example.
Findable and Accessible content is another attribute that impacts on TV III Branding. Basically, it is crucial to acquire content with proper metatags so people can find the content they want easily. Having access to programmes is also fundamental. It’s gotta be easy to find, easy to buy and easy to watch, even for people with disabilities. I commented on some TiVo features in the post.
And finally, in order to build brand equity to the TV Channel, content buyers should look for programmes that share the same brand values as the network’s, in other words, Brand Compatible content. You’ll find cool clips from Dexter and Breaking Bad in that post.
The Recap Cop says: “Now that it's all cleared, go home to your family and watch some good telly”.
2 comments:
very insightful thoughts about aggregate content in this age of new media. i know this is completely off-topic, but your band is awesome too. let me know when your new album comes out in the States!
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